Steve Hilton
Role at the time: Republican candidate for governor of California
Statement summary
Steve Hilton told CalMatters that anything strong gets a strong reaction and that people see that in art and in everything. CalMatters reported that he brushed off the backlash as a minor disagreement with fellow Republicans on strategy.
“Anything that's strong has a strong reaction.”
Why we used this label
The case asks whether the Just Try It ad was an appropriate way to campaign. Hilton answered the backlash by saying strong work draws a strong reaction, as art does, which treats the criticism as the expected result of a bold ad rather than a sign it was wrong, so we labeled it Defended or excused.
