Steve Hilton

Portrait of Steve Hilton
Gage Skidmore

Steve Hilton is a political commentator and former adviser to British Prime Minister David Cameron who moved to the United States and became a Republican candidate for governor of California in 2026.

What we have documented

We have documented 3 statements by Steve Hilton, in 2 cases. Each statement below gives the quotation, its original source and a link to the full case.

Case updates

Following the backlash to Steve Hilton's Just Try It ad?

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Statements by Steve Hilton

Portrait of Steve Hilton

Steve Hilton

Role at the time: Republican candidate for governor of California

Defended or excused

Statement summary

Steve Hilton told CalMatters that anything strong gets a strong reaction and that people see that in art and in everything. CalMatters reported that he brushed off the backlash as a minor disagreement with fellow Republicans on strategy.

“Anything that's strong has a strong reaction.”
Open source (opens in a new tab)CalMatters, October 6, 2026: Republican Hilton's 'Just try it' ad courts liberals, and angers his own base · CalMattersParagraphs on Shaw, Hibbs, Gates, the Hilton paragraph beginning 'In an interview, he brushed off the backlash', Fred Davis and the cost of the ads
Why we used this label

The case asks whether the Just Try It ad was an appropriate way to campaign. Hilton answered the backlash by saying strong work draws a strong reaction, as art does, which treats the criticism as the expected result of a bold ad rather than a sign it was wrong, so we labeled it Defended or excused.

Portrait of Steve Hilton

Steve Hilton

Role at the time: Republican candidate for governor of California

Defended or excused

Response to this claim

Steve Hilton said the Just Try It ad was an attempt to make a point in a provocative, satirical way, and that no one was ever trying to offend anyone.

“But it's also true that many people, many of you, may have been offended by that ad. Now, of course, that was never anybody's intention. We were trying to make a point in a provocative way, in a satirical way. No one was ever trying to offend anyone. But I know that many of you were offended, and I've had those conversations, and it grieves me to understand how that made you feel. And I really want to say to you very directly that I get it, and I understand it, and it grieves me that you've been upset by this. But I also want to ask you to understand what we are doing, why we're doing it, and to ask for some grace as well as understanding.”
Read the original post (opens in a new tab)Steve Hilton's X video on the Just Try It campaign and the reaction to it · Steve HiltonVideo, 1:01 to 2:15 (the first ad's reception, offense, and the request for grace)
Why we used this label

Hilton justifies the ad as provocative satire and asks offended viewers for grace. His regret concerns how viewers felt, while he continues to defend the campaign's approach.

Portrait of Steve Hilton

Steve Hilton

Role at the time: Republican candidate for governor of California

Explicitly stayed out

Statement summary

Asked whether Sheriff Bianco took the right step in seizing the ballots, Steve Hilton said he was "not going to weigh in" because he did not have knowledge of the facts, and added that he trusted Bianco was interested in ensuring the integrity of elections.

“I'm not going to weigh in on something that I don't have the knowledge of the facts on. I trust that Chad is interested in what we should all be interested in, which is ensuring the integrity of our elections and restoring faith in our elections in California.”
Read the original text (opens in a new tab)The California Governor Primary Debate (CNN transcript, May 5, 2026, 10-11p ET) · CNNTranscript, exchange beginning with the moderator's question to Xavier Becerra about the lawsuit against Sheriff Bianco (about 22:08-22:11 ET)
Why we used this label

The reference point is the sheriff's seizure and handling of the ballots. Hilton was asked directly whether the seizure was the right step and expressly declined to weigh in; his expression of trust in Bianco's interest in election integrity does not say the seizure was lawful or justified.

A participant is a subject of the case. A speaker has a statement documented in it. A commentator has an opinion or editorial documented in it.

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