Should Gavin Newsom have blocked companies from selling Californians' sensitive personal data?
Newsom vetoed AB 1542, which would have restricted sensitive-data sales and sharing. He cited consumer choice and costs; Chris Ward and privacy advocates say existing protections are inadequate.

Case period:
Published by The Dispute Index editorial teamPublished Updated
Overview
The enrolled bill (opens in a new tab) addressed sensitive information under the California Consumer Privacy Act. Its prohibition included qualifications, so it did not ban every disclosure. Statutory sharing concerns cross-context behavioral advertising.
In his veto message (opens in a new tab), Newsom defended consumer choice under existing law. The Network Advertising Initiative (opens in a new tab) had requested a veto while proposing opt-in consent instead. Ward's response (opens in a new tab) includes Matt Schwartz's criticism of stalking, identity-theft and predatory-targeting risks.
The attorney general's CCPA guide (opens in a new tab) explains existing opt-out and sensitive-information rights.
People in this case
Gavin NewsomDirectly involved
Timeline
2 timeline entries on this page. Dates: September 27, 2026 to September 28, 2026
September 2026
2 events
Newsom vetoes AB 1542
Incident
Newsom returned the bill without his signature, citing the scope of its prohibition, consumer choice and enforcement costs.
[01]Governor Gavin Newsom's veto message for AB 1542
Newsom's signed message explains his reasons for vetoing the sensitive-data bill.
Governor Gavin Newsom's veto message for AB 1542Page 1: consumer choice, scope of the prohibition and enforcement costs[02]Governor Newsom issues legislative update 9.27.2026
The governor's office lists AB 1542 among the bills vetoed on September 27.
Governor Newsom issues legislative update 9.27.2026List of vetoed bills: AB 1542 by Assemblymember Chris WardWard and privacy advocates criticize the veto
Reaction
Ward's office published criticism from the bill's author, John Bennett, Matt Schwartz and Dahni Tsuboi.
[03]Governor Vetoes Ward Bill to Protect Californians' Sensitive Personal Data
Ward's office publishes attributed criticism of the veto from the bill's author and privacy advocates.
Governor Vetoes Ward Bill to Protect Californians' Sensitive Personal DataStatements by Chris Ward, John Bennett, Matt Schwartz and Dahni Tsuboi
Response record
Responses
Latest recorded positions: 5. Dates: September 8, 2026 to September 28, 2026
Choose one response filter, or select All responses to see the full record.
5 responses on this page
Chris WardCalifornia assemblymember and author of AB 1542, in a press release "I am deeply disappointed by the Governor’s decision to veto AB 1542"
CondemnedCase context: Should Gavin Newsom have blocked companies from selling Californians' sensitive personal data?
Read more
Assemblymember Chris Ward, the author of AB 1542, said in a press release that he is deeply disappointed by the Governor's decision to veto the bill and that Californians should not have to worry that the most sensitive details of their lives are being bought and sold to the highest bidder.
Before the statement
Ward's press release says Governor Newsom vetoed AB 1542, which would have strengthened the California Consumer Privacy Act by prohibiting businesses from selling or sharing sensitive personal information.
After the statement
Ward said the fight is not over and that he remains committed to protecting Californians' privacy.
Governor Vetoes Ward Bill to Protect Californians' Sensitive Personal DataStatements by Chris Ward, John Bennett, Matt Schwartz and Dahni TsuboiWhy this label?
The reference point is Newsom's decision to veto AB 1542, the bill that would have barred businesses from selling or sharing sensitive personal information. Ward says he is deeply disappointed by the veto and that Californians should not have to worry that their most sensitive details are being sold, which rejects the veto, so we labeled it Condemned. The closest competing label is Challenged the characterization, because he also disputes the premise that existing protections suffice; he states a verdict on the veto itself, so it loses.
This label describes the statement's response within the context above.
Consumer ReportsSenior policy analyst Matt Schwartz "We are disappointed in the Governor’s decision to allow businesses to continue to sell consumers’ sensitive personal information"
CondemnedCase context: Should Gavin Newsom have blocked companies from selling Californians' sensitive personal data?
Read more
In a press release, Matt Schwartz, senior policy analyst at Consumer Reports, said the organization is disappointed in the Governor's decision to allow businesses to continue to sell consumers' sensitive personal information. He said the practice leads to serious consumer harms, including stalking, identity theft and predatory targeting.
Before the statement
The press release says Newsom vetoed AB 1542, a bill that would have amended the California Consumer Privacy Act to prohibit companies from selling sensitive personal data.
After the statement
Schwartz added that the practice should be stopped, as it has been in several other states, and that Consumer Reports looks forward to working with California policymakers to strengthen privacy standards in the next legislative session.
Why this label?
The reference point is Newsom's decision to veto AB 1542, the bill that would have barred businesses from selling or sharing sensitive personal information. Schwartz says Consumer Reports is disappointed in the decision to allow businesses to continue to sell sensitive personal information, which rejects the veto, so we labeled it Condemned. The closest competing label is Challenged the characterization, because he also describes the harms of such sales; he states a verdict on the veto itself, so it loses.
This label describes the statement's response within the context above.
Association of National AdvertisersExecutive vice president Chris Oswald "overly broad and ill-conceived approach to consumer data."
Defended or excusedCase context: Should Gavin Newsom have blocked companies from selling Californians' sensitive personal data?
Read more
MediaPost reported that Chris Oswald, executive vice president at the Association of National Advertisers, welcomed news of the veto on Monday and said the measure represented an overly broad and ill-conceived approach to consumer data.
Before the statement
MediaPost reported that advertising industry groups including the Association of National Advertisers had opposed the bill in a veto request.
After the statement
MediaPost reported that Consumer Reports, which co-sponsored the bill, said it was disappointed in the Governor's decision.
Why this label?
The reference point is Newsom's decision to veto AB 1542, the bill that would have barred businesses from selling or sharing sensitive personal information. Oswald welcomes the veto and calls the bill an overly broad and ill-conceived approach to consumer data, which supports the veto as the right call, so we labeled it Defended or excused. The closest competing label is Challenged the characterization, because he describes the bill as overbroad; he also welcomes the veto itself, so it loses.
This label describes the statement's response within the context above.
Gavin NewsomGovernor of CaliforniaDirectly involved"a categorical ban on sharing that information is a step too far"
Defended or excusedCase context: Should Gavin Newsom have blocked companies from selling Californians' sensitive personal data?
Read more
In his veto message, Gov. Gavin Newsom wrote that, while he supports the author's goal of protecting Californians' sensitive personal information, a categorical ban on sharing that information is a step too far.
Before the statement
Newsom's veto message of September 27, 2026 says he is returning Assembly Bill 1542 without his signature.
After the statement
Newsom added that he worries there may be unintended consequences if consumers are removed entirely from the decision process, and that implementation and enforcement would carry significant costs not included in the 2026 Budget Act.
Governor Gavin Newsom's veto message for AB 1542Page 1: consumer choice, scope of the prohibition and enforcement costsWhy this label?
The reference point is Newsom's decision to veto AB 1542, the bill that would have barred businesses from selling or sharing sensitive personal information. Newsom explains that a categorical ban on sharing is a step too far, which supports the veto as the right call, so we labeled it Defended or excused. The closest competing label is Mixed or conditional, because he also says he supports the bill's goal; he still declines to sign it, so it loses.
This label describes the statement's response within the context above.
Network Advertising InitiativeVice president for public policy David LeDuc "the NAI respectfully urges you to veto the bill and encourages the Legislature to revisit this issue"
Defended or excusedCase context: Should Gavin Newsom have blocked companies from selling Californians' sensitive personal data?
Read more
In a letter to Gov. Gavin Newsom dated September 8, 2026, David LeDuc, vice president for public policy at the Network Advertising Initiative, said the group respectfully urges a veto of AB 1542 and encourages the Legislature to revisit the issue. The letter recommends that a revised bill require informed opt-in consent when a business intends to process sensitive personal information, including selling or sharing it.
Before the statement
The letter says the Network Advertising Initiative and its members wholeheartedly support the goal of further strengthening protections for California consumers.
After the statement
The letter recommends that a revised bill require informed, opt-in consent when a business intends to process sensitive personal information, including selling or sharing that data.
NAI request to veto AB 1542Section VI, page 5Why this label?
The reference point is Newsom's decision to veto AB 1542, the bill that would have barred businesses from selling or sharing sensitive personal information. The Network Advertising Initiative asks Newsom to veto the bill and proposes an opt-in consent rule instead, which supports the veto as the right call, so we labeled it Defended or excused. The closest competing label is Mixed or conditional, because the group says it supports the goal of stronger protections and proposes a different rule; it still asks for the veto itself, so it loses.
This label describes the statement's response within the context above.
Sources
(6)
Official statement
Governor Gavin Newsom's veto message for AB 1542
Relevant passage: Page 1: consumer choice, scope of the prohibition and enforcement costs
About this source
Newsom's signed message explains his reasons for vetoing the sensitive-data bill.
- Published
- Accessed
Official statement
Governor Vetoes Ward Bill to Protect Californians' Sensitive Personal Data
Relevant passage: Statements by Chris Ward, John Bennett, Matt Schwartz and Dahni Tsuboi
About this source
Ward's office publishes attributed criticism of the veto from the bill's author and privacy advocates.
- Published
- Accessed
Official statement
Governor Newsom issues legislative update 9.27.2026
Relevant passage: List of vetoed bills: AB 1542 by Assemblymember Chris Ward
About this source
The governor's office lists AB 1542 among the bills vetoed on September 27.
- Published
- Accessed
Original text
NAI request to veto AB 1542
Relevant passage: Section VI, page 5
About this source
Letter dated September 8 requesting a veto and proposing opt-in consent as an alternative.
- Author
- David LeDuc, Network Advertising Initiative
- Published
- Accessed
Reporting
Newsom Vetoes Ban On Sharing Sensitive Data
About this source
Quotes Newsom's veto message and the Association of National Advertisers' response.
- Author
- Wendy Davis
- Published
- Accessed
Official statement
California governor vetoes bill banning the sale of sensitive consumer data
About this source
Consumer Reports criticizes the AB 1542 veto in a statement from senior policy analyst Matt Schwartz.
- Author
- Consumer Reports
- Published
- Accessed
Cite this record
- Publisher
- The Dispute Index
- Title
- Should Gavin Newsom have blocked companies from selling Californians' sensitive personal data?
- First published
- Last updated
- Permalink
- https://disputeindex.com/cases/gavin-newsom-ab-1542-veto-sensitive-personal-data-sales
The Dispute Index. "Should Gavin Newsom have blocked companies from selling Californians' sensitive personal data?". First published: 2026-10-11. Last updated: 2026-10-11. https://disputeindex.com/cases/gavin-newsom-ab-1542-veto-sensitive-personal-data-sales