Network Advertising Initiative's David LeDuc urges Newsom to veto AB 1542 and adopt opt-in consent instead
Network Advertising InitiativeVice president for public policy David LeDuc
In a letter to Gov. Gavin Newsom dated September 8, 2026, David LeDuc, vice president for public policy at the Network Advertising Initiative, said the group respectfully urges a veto of AB 1542 and encourages the Legislature to revisit the issue. The letter recommends that a revised bill require informed opt-in consent when a business intends to process sensitive personal information, including selling or sharing it.
“the NAI respectfully urges you to veto the bill and encourages the Legislature to revisit this issue”
Original text
Where this statement fits
Should Gavin Newsom have blocked companies from selling Californians' sensitive personal data?
Gavin Newsom vetoed AB 1542 on September 27, 2026. The bill would have restricted covered businesses' sale and sharing of sensitive personal information. Newsom said the prohibition went too far and raised concerns about consumer choice and enforcement costs. Author Chris Ward and privacy advocates condemned the veto, arguing that existing protections leave consumers exposed. The dispute concerns Newsom's decision on the bill.
Source and context
Original text
About this source
Letter dated September 8 requesting a veto and proposing opt-in consent as an alternative.
Archived copy (opens in a new tab)Before the quotation
The letter says the Network Advertising Initiative and its members wholeheartedly support the goal of further strengthening protections for California consumers.
After the quotation
The letter recommends that a revised bill require informed, opt-in consent when a business intends to process sensitive personal information, including selling or sharing that data.
How this statement is classified
The label describes this statement's response within the context above.
Why this label?
The reference point is Newsom's decision to veto AB 1542, the bill that would have barred businesses from selling or sharing sensitive personal information. The Network Advertising Initiative asks Newsom to veto the bill and proposes an opt-in consent rule instead, which supports the veto as the right call, so we labeled it Defended or excused. The closest competing label is Mixed or conditional, because the group says it supports the goal of stronger protections and proposes a different rule; it still asks for the veto itself, so it loses.
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More from this case
Read the full caseAssociation of National Advertisers' Chris Oswald welcomes Newsom's veto of the bill
Association of National Advertisers
“overly broad and ill-conceived approach to consumer data.”Read statement
Consumer Reports' Matt Schwartz expresses disappointment in Newsom's veto of AB 1542
Consumer Reports
“We are disappointed in the Governor’s decision to allow businesses to continue to sell consumers’ sensitive personal information”Read statement
Assemblymember Chris Ward says he is "deeply disappointed" by Newsom's veto of AB 1542
“I am deeply disappointed by the Governor’s decision to veto AB 1542”Read statement
Cite this record
- Publisher
- The Dispute Index
- Title
- Network Advertising Initiative's David LeDuc urges Newsom to veto AB 1542 and adopt opt-in consent instead
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- Permalink
- https://disputeindex.com/events/5469-in-a-letter-to-gov-gavin-newsom-dated
Last updated marks the most recent saved version of this published statement.
The Dispute Index. "Network Advertising Initiative's David LeDuc urges Newsom to veto AB 1542 and adopt opt-in consent instead". First published: 2026-10-11. Last updated: 2026-10-11. https://disputeindex.com/events/5469-in-a-letter-to-gov-gavin-newsom-dated