Luis Rijo is the founder and a writer at PPC Land, a publication covering digital advertising and marketing technology. His work covers search, social, display and video advertising.
DI has documented statements by Luis Rijo on Artificial Intelligence, Consumer Protection, and Privacy. Read the quotations, original sources and related cases below.
Rijo questions Google's distinction between direct use and derived data. He points to a separate passage about model training that says a summary may be an entire email, while acknowledging Google's stated restrictions on direct ad targeting.
“the same page says a summary can be the whole email.”
Open source (opens in a new tab)Google lets connected Gmail and Photos data shape ads, 5 years after pledgeDiscussion of direct use, derived summaries and the model-training passage
Why we used this label
Rijo disputes the adequacy of Google's direct-versus-derived distinction. His cited whole-email example concerns model training, so it does not establish direct email targeting for ads.
Google's updated privacy policy adds an exception when users choose to make Drive, Gmail or Photos data available to other Google services supporting personalized ads. Google emphasizes opt-in connections and limits on direct use. Ryan Whitwam argues that indirect use increases privacy risk.
