Rijo questions Google's distinction between direct and derived data
Luis RijoPPC Land founder and writer
Rijo questions Google's distinction between direct use and derived data. He points to a separate passage about model training that says a summary may be an entire email, while acknowledging Google's stated restrictions on direct ad targeting.
“the same page says a summary can be the whole email.”
Analysis
Where this statement fits
Google adds an opt-in advertising exception for Gmail and Photos; Whitwam objects
Google's updated privacy policy adds an exception when users choose to make Drive, Gmail or Photos data available to other Google services supporting personalized ads. Google emphasizes opt-in connections and limits on direct use. Ryan Whitwam argues that indirect use increases privacy risk.
Source and context
Analysis
About this source
Rijo compares Google's direct-targeting restriction with its treatment of derived information. The whole-email passage he cites concerns model training, rather than a statement that ads directly target raw email contents.
Archived copy (opens in a new tab)Before the quotation
Rijo discusses Google's opt-in policy exception and its direct-targeting restriction.
After the quotation
The whole-email example he cites appears in a passage about model training. Google separately describes restrictions on direct ad targeting.
How this statement is classified
The label describes this statement's response within the context above.
Why this label?
Rijo disputes the adequacy of Google's direct-versus-derived distinction. His cited whole-email example concerns model training, so it does not establish direct email targeting for ads.
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More from this case
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“The more data you share across Google’s ecosystem, the greater the risk to your privacy.”Read statement
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“Connecting your apps is entirely opt-in.”Read statement
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- Rijo questions Google's distinction between direct and derived data
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The Dispute Index. "Rijo questions Google's distinction between direct and derived data". First published: 2026-10-26. Last updated: 2026-10-26. https://disputeindex.com/events/6827-rijo-questions-google-s-distinction-between-direct-use