Luis Rijo
Role at the time: PPC Land founder and writer
Challenged the characterization
Statement summary
Rijo questions Google's distinction between direct use and derived data. He points to a separate passage about model training that says a summary may be an entire email, while acknowledging Google's stated restrictions on direct ad targeting.
“the same page says a summary can be the whole email.”
Open source (opens in a new tab)Google lets connected Gmail and Photos data shape ads, 5 years after pledgeDiscussion of direct use, derived summaries and the model-training passage
Rijo compares Google's direct-targeting restriction with its treatment of derived information. The whole-email passage he cites concerns model training, rather than a statement that ads directly target raw email contents.
Archived copy (opens in a new tab)Why we used this label
Rijo disputes the adequacy of Google's direct-versus-derived distinction. His cited whole-email example concerns model training, so it does not establish direct email targeting for ads.