Liz MairSourceCC BY-SA 3.0Resized and converted to PNG with a plain margin.
Liz Mair is a British-American political strategist and communications consultant who founded Mair Strategies. She previously directed online communications for the Republican National Committee and has advised Republican campaigns. She holds a master's degree in international relations from the University of St. Andrews and previously practiced law at Macfarlanes in London.
DI has documented statements by Liz Mair on 2026 Midterm Elections, Media, and U.S. Politics. Read the quotations, original sources and related cases below.
Role at the time: Republican communications strategist
Condemned
Statement summary
Mair calls the advertisement terrible and says it pushed her toward Acton.
“This is a terrible ad that is going to remind people of that one family member who hates them for no rational reason at all and make them feel sympathetic towards Acton. I know when I watched it, I was like “egads, if I ever ran for office, I know my opponent could find at least three family members who would cut an ad like this” and all three of those people are people I consider to be deeply psychologically unwell, petty, spiteful, and generally wrong on most things and not credible. In brief, it pushed me towards Acton, not away from her.”
Ramaswamy's campaign defends an ad in which Amy Acton's estranged mother calls her a liar. Acton says Ramaswamy took advantage of her mother. Critics from both parties condemn the tactic, while Laura Loomer defends it.