Liz Mair

Portrait of Liz Mair
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Liz Mair is a British-American political strategist and communications consultant who founded Mair Strategies. She previously directed online communications for the Republican National Committee and has advised Republican campaigns. She holds a master's degree in international relations from the University of St. Andrews and previously practiced law at Macfarlanes in London.

What DI has documented

DI has documented statements by Liz Mair on 2026 Midterm Elections, Media, and U.S. Politics. Read the quotations, original sources and related cases below.

Topics in this coverage

Statements by Liz Mair

Portrait of Liz Mair

Liz Mair

Role at the time: Republican communications strategist

Condemned

Statement summary

Mair calls the advertisement terrible and says it pushed her toward Acton.

“This is a terrible ad that is going to remind people of that one family member who hates them for no rational reason at all and make them feel sympathetic towards Acton. I know when I watched it, I was like “egads, if I ever ran for office, I know my opponent could find at least three family members who would cut an ad like this” and all three of those people are people I consider to be deeply psychologically unwell, petty, spiteful, and generally wrong on most things and not credible. In brief, it pushed me towards Acton, not away from her.”
Read the original post (opens in a new tab)Liz Mair says the Acton mother ad makes her more sympathetic to Acton · Liz MairPost 2112512812010336388
Why we used this label

Relative to the campaign's use of Acton's mother in the ad, Mair calls the ad terrible and says it pushed her toward Acton.

A participant is a subject of the case. A speaker has a statement documented in it. A commentator has an opinion or editorial documented in it.