American gymnast.
Case
Sydney Sweeney, an equity holder in sports-prediction platform Novig, starred in a nude ad campaign that female athletes say sexualizes women's sport. Novig's CEO and a Guardian columnist publicly disputed that characterization.
Role at the time: American gymnast
Statement summary
Gracie Kramer told NBC News the Novig ad reinforces the sexualization of women’s sports rather than dismantling it.
“When sexualization is used as a way to get men interested in women’s sports, it reinforces the exact narrative we’ve been trying to dismantle. This isn’t celebrity drama to me. It’s about the culture we’re creating for the next generation of girls in sports and making sure they grow up believing their talent is enough to deserve attention and respect.”
Kramer expressly argues the ad "reinforces the exact narrative we’ve been trying to dismantle," a direct denunciation of the campaign’s approach.
Statement dates: September 13, 2026
