Gracie Kramer: the ad "reinforces the exact narrative we’ve been trying to dismantle"
American gymnast
“When sexualization is used as a way to get men interested in women’s sports, it reinforces the exact narrative we’ve been trying to dismantle. This isn’t celebrity drama to me. It’s about the culture we’re creating for the next generation of girls in sports and making sure they grow up believing their talent is enough to deserve attention and respect.”
Open source (opens in a new tab)Sydney Sweeney Addresses Sports Ad Controversy on Instagram Story
Source and context
Reporting
Sydney Sweeney Addresses Sports Ad Controversy on Instagram Story (opens in a new tab)
About this source
TODAY.com report quoting Gracie Kramer’s Instagram post and her NBC News interview, and describing Sweeney’s Sept. 9 Complex interview quote.
Before the quotation
Posted to Instagram, then expanded on in an NBC News interview.
After the quotation
Kramer’s Instagram post is widely credited as helping start the athlete response trend.
How this statement is classified
Condemned
Case context: Sydney Sweeney’s Novig "Just Sports" ad draws backlash over sexualizing women’s sport
The label describes this statement’s response within the context above.
Why this label?
Kramer expressly argues the ad "reinforces the exact narrative we’ve been trying to dismantle," a direct denunciation of the campaign’s approach.
- Recorded on
- Published here
- People and groups discussed
- Novig, Sydney Sweeney
Sydney Sweeney’s Novig "Just Sports" ad draws backlash over sexualizing women’s sport
Explore the case context, sources and public responses.
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