British sprinter; four-time European champion.
Case
Sydney Sweeney, an equity holder in sports-prediction platform Novig, starred in a nude ad campaign that female athletes say sexualizes women's sport. Novig's CEO and a Guardian columnist publicly disputed that characterization.
Role at the time: British sprinter; four-time European champion
Statement summary
Amy Hunt told the BBC after a race that the Novig ad does not reflect what women in sport actually look like.
“Sydney Sweeney, this is what women in sport look like... when you’re a woman in sport, it’s not pretty. It’s not glamorous. It’s not sexy all the time, definitely.”
Hunt directly contrasts the ad’s portrayal with what she says women in sport actually look like ("muscles, hard work, sweat, blood, tears"), condemning the ad’s depiction. She separately notes the criticism "isn’t anything personal" toward Sweeney as an individual, which qualifies her personal animus toward Sweeney but does not soften her criticism of the ad’s portrayal itself — flagged for editorial review given that nuance.
Statement dates: September 13, 2026
