Amy Hunt: "This is what women in sport look like"
British sprinter; four-time European champion
“Sydney Sweeney, this is what women in sport look like... when you’re a woman in sport, it’s not pretty. It’s not glamorous. It’s not sexy all the time, definitely.”
Source and context
Reporting
About this source
ESPN report quoting Amy Hunt’s Good Morning Britain interview about the ad, including her caveat that her criticism is not personal toward Sweeney.
Before the quotation
Said in a post-race interview after finishing fourth in the 200m final at the World Athletics Ultimate Championship in Budapest on September 13, 2026.
After the quotation
Hunt gave a further, more extended interview on Good Morning Britain on September 15, 2026, reiterating the concern in terms of role models for young girls.
How this statement is classified
Case context: Sydney Sweeney’s Novig "Just Sports" ad draws backlash over sexualizing women’s sport
The label describes this statement’s response within the context above.
Why this label?
Hunt directly contrasts the ad’s portrayal with what she says women in sport actually look like ("muscles, hard work, sweat, blood, tears"), condemning the ad’s depiction. She separately notes the criticism "isn’t anything personal" toward Sweeney as an individual, which qualifies her personal animus toward Sweeney but does not soften her criticism of the ad’s portrayal itself — flagged for editorial review given that nuance.
- Recorded on
- Published here
- People and groups discussed
- Novig, Sydney Sweeney
Sydney Sweeney’s Novig "Just Sports" ad draws backlash over sexualizing women’s sport
Explore the case context, sources and public responses.
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“We never intended to portray female sports. Sydney’s an actress, the biggest movie star in the world. We’re a prediction market that is focused on sports, and that is the story that she was communicating... It really was Sydney who was driving the visuals and the messaging.”Read statement
“This one hits close to home... because I didn’t think I looked like the athlete I was ‘supposed’ to be. Young girls deserve to grow up seeing female athletes celebrated for their strength, courage, talent and what their bodies are capable of.”Read statement