Actor. In September 2026 she starred in and joined as a strategic partner and equity holder of Novig, a sports prediction market, for its "Just Sports" ad campaign.
We have documented 1 statement by Sydney Sweeney, in 1 case. Each statement below gives the quotation, its original source and a link to the full case.
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Role at the time: Actor; strategic partner and equity holder, Novig
Defended or excused
Statement summary
Sydney Sweeney posted images from the Novig ad on Instagram on September 13 with the caption "it's gamedayyy @novig #novigpartner." Fox News reported that she also shared ESPN "Body Issue" photographs of athletes, which TheWrap described as Instagram Stories.
DI reads the reported juxtaposition of campaign and athlete photographs as an implicit defense of the ad. The caption itself does not explain the comparison.
Sydney Sweeney, an equity holder in sports-prediction platform Novig, starred in a nude ad campaign that female athletes say sexualizes women's sport. Novig's CEO and a Guardian columnist publicly disputed that characterization.
