Ron Elfenbein
Role at the time: Physician; guest panelist, Timcast IRL
Defended or excused
Statement summary
Dr. Ron Elfenbein defended the Novig ad's aspirational advertising approach.
“advertising being aspirational again... is a good thing... you want people to look at your product and say, I want to feel good.”
Read the original text (opens in a new tab)Sydney Sweeney ATTACKED For Doing Naked Advertisement, Loses Followers w/ Dr. Ron Elfenbein (Timcast IRL)
Why we used this label
Elfenbein argues that aspirational advertising is a legitimate and positive approach, defending the ad's style against the backlash.