Michael Gates said Steve Hilton's Just Try It video is an example of the inappropriate sexualization of young people and that its portrayal of young women is out of touch with the values of California families.
Why we used this label
The reference point is whether the Just Try It ad was an appropriate way to campaign. Gates says he does not condone the ad and denounces its use of young women, and his press release calls its portrayal of them sexualized. He also says his campaign was not consulted, which distances him from Hilton but is not the basis for the label. Condemned fits because he rejects the ad's content.