Cassidy Gray
Role at the time: Canadian alpine skier; 2026 Winter Olympian
Condemned
Statement summary
In a TikTok video, Cassidy Gray said the ad was not a joke for female athletes who are sexualized or not taken seriously, and that it wiped away their work to be taken seriously. CBC reports she called Sweeney's Instagram response to the backlash "idiotic" and "senseless."
“It’s not a joke when your life is actually you being a female athlete, and you being sexualized or not taken seriously and not given the same opportunities, and then you see one of the most famous actresses in the world going and completely wiping away all the work that you have done to be taken seriously... I fear you’re just out of touch, because it really is that deep.”
Open source (opens in a new tab)Sydney Sweeney’s ‘sexualized’ sports betting ad slammed by Canadian athletes
Why we used this label
Gray says the ad wipes away female athletes' work to be taken seriously and rejects the framing of it as a harmless joke, an express denunciation of the ad.