Canadian alpine skier and 2026 Winter Olympian.
Case
Sydney Sweeney, an equity holder in sports-prediction platform Novig, starred in a nude ad campaign that female athletes say sexualizes women's sport. Novig's CEO and a Guardian columnist publicly disputed that characterization.
Role at the time: Canadian alpine skier; 2026 Winter Olympian
Statement summary
Cassidy Gray called the Novig ad "idiotic" and "senseless" in a TikTok video, saying it undermines the work of female athletes.
“It’s not a joke when your life is actually you being a female athlete, and you being sexualized or not taken seriously and not given the same opportunities, and then you see one of the most famous actresses in the world going and completely wiping away all the work that you have done to be taken seriously... I fear you’re just out of touch, because it really is that deep.”
Gray directly calls the ad "idiotic" and "senseless" and rejects the framing of it as a harmless joke, an express denunciation.
Statement dates: September 14, 2026
