Matt Workman says Steam and other marketplaces should drop the "Made with AI" label
Matt WorkmanCinematographer and developer of Cine Tracer, posting on X
Cinematographer and Unreal Engine developer Matt Workman wrote that Steam and all digital marketplaces need to drop the Made with AI label because it no longer matters.
“Steam and all digital marketplaces need to drop the “Made with AI” label. It doesn’t matter any more.”
Original post
Reporting
Where this statement fits
Tim Sweeney criticizes Steam's AI disclosure labels for games
Valve requires developers who sell games on Steam to disclose AI-generated content, and Steam shows much of each disclosure on the game's store page so players can see how it uses AI. Epic Games chief executive Tim Sweeney says such labels make no sense for game stores and hurt developers' chances of success. Developers and artists who support the labels say players have a right to know.
Source and context
Original post
About this source
Post by cinematographer and Cine Tracer developer Matt Workman on November 13, 2025 about AI labels on Steam and other digital storefronts.
Reporting
About this source
PC Gamer report with commentary by Andy Chalk on Sweeney's November 26, 2025 post. It describes the AI generated content disclosure on Steam store pages and notes that the Epic Games Store shows no comparable disclosure.
Archived copy (opens in a new tab)Before the quotation
Steam store pages for games that disclose AI use carry a section headed AI Generated Content Disclosure.
After the quotation
On November 26, 2025, Tim Sweeney replied to the post agreeing that the tag makes no sense for game stores.
How this statement is classified
The label describes this statement's response within the context above.
Why this label?
The reference point is Valve's requirement that developers disclose AI-generated content in games sold on Steam, with much of each disclosure shown to players on the store page. Workman calls for Steam and other marketplaces to drop the label and says it no longer matters, a rejection of the requirement, so we labeled it Condemned. The closest competing label is Minimized, because he says the label does not matter; it loses because he calls for removing it.
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- People and groups discussed
- Valve Corporation
More from this case
Read the full caseTim Sweeney calls Steam's AI disclosure requirement "really irresponsible of Valve"
“If you want to launch a game, and get it as widely publicized as possible, you've got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game. ... I think it's really irresponsible of Valve. They shouldn't do it, because it makes it much, much, much harder for a game developer to have a chance of success.”Read statement
Tim Sweeney says Valve is taking opportunity from small developers, now over AI
“Not true. I just hate to see Valve confiscate ever more opportunity from small developers by facilitating new categories cancel campaigns and review bombing. Steam used to just facilitate downloads. Then they foreclosed on payments, then price competition, then crypto, now AI.”Read statement
Game artist Eric Bourdages says consumers should get information about AI use
“Hey Tim, here's a response where 7k people seem to all agree there should be some form of AI labelling, inside I have a conversation with the OP about the topic & the nuances at play. All that to say there should be information provided for consumers.”Read statement
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- Matt Workman says Steam and other marketplaces should drop the "Made with AI" label
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- https://disputeindex.com/events/5705-cinematographer-and-unreal-engine-developer-matt-workman-wrote
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The Dispute Index. "Matt Workman says Steam and other marketplaces should drop the "Made with AI" label". First published: 2026-10-14. Last updated: 2026-10-14. https://disputeindex.com/events/5705-cinematographer-and-unreal-engine-developer-matt-workman-wrote