Gracie Kramer
Role at the time: American gymnast
Condemned
Statement summary
Gracie Kramer told NBC News the Novig ad reinforces the sexualization of women’s sports rather than dismantling it.
“When sexualization is used as a way to get men interested in women’s sports, it reinforces the exact narrative we’ve been trying to dismantle. This isn’t celebrity drama to me. It’s about the culture we’re creating for the next generation of girls in sports and making sure they grow up believing their talent is enough to deserve attention and respect.”
Open source (opens in a new tab)Sydney Sweeney Addresses Sports Ad Controversy on Instagram Story
TODAY.com report quoting Gracie Kramer’s Instagram post and her NBC News interview, and describing Sweeney’s Sept. 9 Complex interview quote.
Why we used this label
Kramer expressly argues the ad "reinforces the exact narrative we’ve been trying to dismantle," a direct denunciation of the campaign’s approach.