Cassidy Gray
Role at the time: Canadian alpine skier; 2026 Winter Olympian
Condemned
Statement summary
Cassidy Gray called the Novig ad "idiotic" and "senseless" in a TikTok video, saying it undermines the work of female athletes.
“It’s not a joke when your life is actually you being a female athlete, and you being sexualized or not taken seriously and not given the same opportunities, and then you see one of the most famous actresses in the world going and completely wiping away all the work that you have done to be taken seriously... I fear you’re just out of touch, because it really is that deep.”
Open source (opens in a new tab)Sydney Sweeney’s ‘sexualized’ sports betting ad slammed by Canadian athletes
CBC News report quoting Cassidy Gray’s TikTok video and Molly Carlson’s Instagram post, plus Jacob Fortinsky’s launch-day quote.
Why we used this label
Gray directly calls the ad "idiotic" and "senseless" and rejects the framing of it as a harmless joke, an express denunciation.