Cassidy Gray calls the Novig ad "idiotic" and "senseless"
Canadian alpine skier; 2026 Winter Olympian
“It’s not a joke when your life is actually you being a female athlete, and you being sexualized or not taken seriously and not given the same opportunities, and then you see one of the most famous actresses in the world going and completely wiping away all the work that you have done to be taken seriously... I fear you’re just out of touch, because it really is that deep.”
Open source (opens in a new tab)Sydney Sweeney’s ‘sexualized’ sports betting ad slammed by Canadian athletes
Source and context
Reporting
Sydney Sweeney’s ‘sexualized’ sports betting ad slammed by Canadian athletes (opens in a new tab)
About this source
CBC News report quoting Cassidy Gray’s TikTok video and Molly Carlson’s Instagram post, plus Jacob Fortinsky’s launch-day quote.
Before the quotation
Posted in a TikTok video on or around September 14, 2026.
After the quotation
Quoted and described directly by CBC News.
How this statement is classified
Condemned
Case context: Sydney Sweeney’s Novig "Just Sports" ad draws backlash over sexualizing women’s sport
The label describes this statement’s response within the context above.
Why this label?
Gray directly calls the ad "idiotic" and "senseless" and rejects the framing of it as a harmless joke, an express denunciation.
- Recorded on
- Published here
- People and groups discussed
- Novig, Sydney Sweeney
Sydney Sweeney’s Novig "Just Sports" ad draws backlash over sexualizing women’s sport
Explore the case context, sources and public responses.
More from this case
Read the full case“Come on. With respect, I just don’t think it’s a kick in the face for any of those things... I can’t help feeling it would have been cooler for women’s sport to simply not even mention the naked gambling ad at all.”Read statement
“We never intended to portray female sports. Sydney’s an actress, the biggest movie star in the world. We’re a prediction market that is focused on sports, and that is the story that she was communicating... It really was Sydney who was driving the visuals and the messaging.”Read statement
“This one hits close to home... because I didn’t think I looked like the athlete I was ‘supposed’ to be. Young girls deserve to grow up seeing female athletes celebrated for their strength, courage, talent and what their bodies are capable of.”Read statement