Amy Hunt
Role at the time: British sprinter; four-time European champion
Statement summary
Amy Hunt told the BBC after a race that the Novig ad does not reflect what women in sport actually look like.
“Sydney Sweeney, this is what women in sport look like... when you’re a woman in sport, it’s not pretty. It’s not glamorous. It’s not sexy all the time, definitely.”
ESPN report quoting Amy Hunt’s Good Morning Britain interview about the ad, including her caveat that her criticism is not personal toward Sweeney.
Why we used this label
Hunt directly contrasts the ad’s portrayal with what she says women in sport actually look like ("muscles, hard work, sweat, blood, tears"), condemning the ad’s depiction. She separately notes the criticism "isn’t anything personal" toward Sweeney as an individual, which qualifies her personal animus toward Sweeney but does not soften her criticism of the ad’s portrayal itself — flagged for editorial review given that nuance.