Tim Pool dismisses Novig ad backlash as jealousy
Tim PoolHost, Timcast IRL
Tim Pool dismissed the backlash against the Novig ad as driven by jealousy.
“Sydney Sweeney is going massively viral again because she put up a commercial of herself and she's just basically naked... I've seen all of these viral trending Instagram and TikTok videos [where] women are complaining... And I, you know, jealous, I guess, whatever.”
Original text
Where this statement fits
Sydney Sweeney’s Novig "Just Sports" ad draws backlash over sexualizing women’s sport
Novig, a U.S. sports prediction market in which Sydney Sweeney is a strategic partner and equity holder, released a "Just Sports" ad campaign on September 9, 2026, in which Sweeney appears nude or minimally clothed while covering herself with sports equipment. The ad drew public criticism from a number of female athletes, who said it sexualizes women’s sport; Novig’s CEO and at least one columnist publicly disputed that characterization.
Source and context
Original text
About this source
Transcript of the September 16, 2026 Timcast IRL livestream, featuring Tim Pool and guest Dr. Ron Elfenbein discussing the Novig ad backlash.
Before the quotation
Said on the September 16, 2026 Timcast IRL livestream discussing the ad backlash.
After the quotation
The discussion continued with guest Dr. Ron Elfenbein defending the ad's advertising approach.
How this statement is classified
The label describes this statement's response within the context above.
Why this label?
Pool dismisses the athlete-led backlash as jealousy rather than a substantive objection to the ad, implicitly defending the ad against the criticism it drew.
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- Published here
- People and groups discussed
- Novig, Sydney Sweeney
More from this case
Read the full caseJones and co-authors criticize sexualization and gambling appeals in Novig's ad
“The ad captures two troubling trends: how routinely women’s bodies are sexualized in digital media and how gambling companies use sexual appeal, and the implied promise of romantic or sexual reward, to target young men.”Read statement
Fortinsky renews his defense of Novig's Sweeney ad
“Ultimately, I think we have nothing to apologize for and are very proud of the work that we did,”Read statement
Calkins defends the ad as sex-appeal marketing
“It was an ad that used sex appeal to catch the eye of a mostly-male market — not a "kick in the face" to female athletes, as four-time Olympic swimming gold medalist Ariarne Titmus suggested.”Read statement
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The Dispute Index. "Tim Pool dismisses Novig ad backlash as jealousy". First published: 2026-09-17. Last updated: 2026-09-17. https://disputeindex.com/events/911-tim-pool-dismissed-the-backlash-against-the-novig