Palmateer: the ad is "hypersexualized content," not what sport looks like
Professional big-wave surfer; WSL commentator
“Don't know what Sydney thinks sport looks like, but THIS is what sport looks like... not hypersexualized content designed to sell a gambling app.”
Open the original interview (opens in a new tab)Felicity Palmateer condemns the Sydney Sweeney/Novig ad
Source and context
Interview
Felicity Palmateer condemns the Sydney Sweeney/Novig ad (opens in a new tab)
About this source
CNN report and Felicity Palmateer's own Instagram post condemning the Novig ad.
Before the quotation
CNN interview and Instagram post.
After the quotation
No further public follow-up had been reported as of this writing.
How this statement is classified
Condemned
Case context: Sydney Sweeney’s Novig "Just Sports" ad draws backlash over sexualizing women’s sport
The label describes this statement’s response within the context above.
Why this label?
Palmateer directly condemns the ad as hypersexualized content misrepresenting what sport looks like, calling it damaging for young women in sport.
- Recorded on
- Published here
- People and groups discussed
- Sydney Sweeney, Novig

Sydney Sweeney’s Novig "Just Sports" ad draws backlash over sexualizing women’s sport
Explore the case context, sources and public responses.
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