Marina Hyde: the backlash against the Novig ad is disproportionate
Columnist, The Guardian
“Come on. With respect, I just don’t think it’s a kick in the face for any of those things... I can’t help feeling it would have been cooler for women’s sport to simply not even mention the naked gambling ad at all.”
Source and context
Analysis
About this source
Marina Hyde’s signed Guardian opinion column arguing the backlash against Sweeney is disproportionate.
Before the quotation
Published as a signed opinion column in The Guardian.
After the quotation
Hyde’s column was published the day after Fortinsky’s Front Office Sports defense and directly quotes Titmus’s statement to rebut it.
How this statement is classified
Case context: Sydney Sweeney’s Novig "Just Sports" ad draws backlash over sexualizing women’s sport
The label describes this statement’s response within the context above.
Why this label?
Hyde’s signed column directly disputes Titmus’s "kick in the face" characterization and argues the backlash is disproportionate, challenging how the ad has been characterized rather than defending its content on the merits.
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- Published here
- People and groups discussed
- Novig, Sydney Sweeney
Sydney Sweeney’s Novig "Just Sports" ad draws backlash over sexualizing women’s sport
Explore the case context, sources and public responses.
More from this case
Read the full case“We never intended to portray female sports. Sydney’s an actress, the biggest movie star in the world. We’re a prediction market that is focused on sports, and that is the story that she was communicating... It really was Sydney who was driving the visuals and the messaging.”Read statement
“This one hits close to home... because I didn’t think I looked like the athlete I was ‘supposed’ to be. Young girls deserve to grow up seeing female athletes celebrated for their strength, courage, talent and what their bodies are capable of.”Read statement
“There’s a big difference between looking ‘sexy’ because you do sport compared to use sex to sell ‘sport’. There is nothing wrong with looking good and doing sport and there’s nothing wrong with embracing your femininity while also being a badass athlete.”Read statement