Novig CEO Jacob Fortinsky: the ad "never intended to portray female sports"
Co-founder and CEO, Novig
“We never intended to portray female sports. Sydney’s an actress, the biggest movie star in the world. We’re a prediction market that is focused on sports, and that is the story that she was communicating... It really was Sydney who was driving the visuals and the messaging.”
Source and context
Reporting
About this source
Report on Jacob Fortinsky’s Front Office Sports interview defending the ad after the backlash, syndicated from USA Today’s For The Win.
Before the quotation
Said in a Front Office Sports interview after the backlash had become widely reported.
After the quotation
The interview was also republished with additional excerpts by TODAY.com and Yahoo/USA Today’s For The Win, from the same underlying Front Office Sports conversation.
How this statement is classified
Case context: Sydney Sweeney’s Novig "Just Sports" ad draws backlash over sexualizing women’s sport
The label describes this statement’s response within the context above.
Why this label?
Fortinsky defends the campaign as never having intended to portray women’s sport and frames the backlash as expected and not a fair reading of the ad’s purpose — an express defense of the conduct under scrutiny.
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Sydney Sweeney’s Novig "Just Sports" ad draws backlash over sexualizing women’s sport
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