Prescott defends disclosure as sensible risk management
Shaun PrescottPC Gamer Australian editor
Prescott argues that Steam's release volume and uncertainty about AI provenance help explain its disclosure rule. He disputes treating the rule as proof that Valve opposes all AI use.
“the AI disclosure starts to look a whole lot more sensible.”
Analysis

Where this statement fits
Tim Sweeney criticizes Steam's AI disclosure labels for games
Valve requires developers who sell games on Steam to disclose AI-generated content, and Steam shows much of each disclosure on the game's store page so players can see how it uses AI. Epic Games chief executive Tim Sweeney says such labels make no sense for game stores and hurt developers' chances of success. Developers and artists who support the labels say players have a right to know.
Source and context
Analysis
About this source
Prescott distinguishes disclosure from a blanket ban on AI games and compares the scale of Steam and Epic's store.
Archived copy (opens in a new tab)Before the quotation
Prescott notes that 1,100 games were released on the Epic Games Store in 2024, compared with 18,433 on Steam.
After the quotation
He says the policy does not establish that Valve opposes AI categorically and asks whether Sweeney's larger objection is to Steam.
How this statement is classified
The label describes this statement's response within the context above.
Why this label?
The reference point is Steam's AI disclosure labels, the policy Sweeney criticizes. On this case, statements supporting the labels are marked as defending them and statements rejecting them as condemning them. Prescott says the disclosure looks sensible given Steam's volume and the legal uncertainty, which supports the labels.
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The Dispute Index. "Prescott defends disclosure as sensible risk management". First published: 2026-10-28. Last updated: 2026-10-28. https://disputeindex.com/events/6985-prescott-argues-that-steam-s-release-volume-and