Squires-Hand says game buyers deserve the AI information Steam's labels provide
Liam Squires-HandGamingOnLinux owner and editor
Squires-Hand argues that if asset buyers deserve information about AI use, game buyers do too. He says disclosure lets customers decide rather than requiring them to boycott.
“So why shouldn't we lowly consumers get that same choice?”
Analysis

Where this statement fits
Tim Sweeney criticizes Steam's AI disclosure labels for games
Valve requires developers who sell games on Steam to disclose AI-generated content, and Steam shows much of each disclosure on the game's store page so players can see how it uses AI. Epic Games chief executive Tim Sweeney says such labels make no sense for game stores and hurt developers' chances of success. Developers and artists who support the labels say players have a right to know.
Source and context
Analysis
About this source
The writer supports disclosure and challenges Sweeney's distinction between consumers and business customers.
Before the quotation
Sweeney distinguishes Fab asset buyers from consumers buying finished games. Squires-Hand evaluates that distinction.
After the quotation
He says Valve gives consumers information rather than requiring them to avoid a game.
How this statement is classified
The label describes this statement's response within the context above.
Why this label?
The reference point is Steam's AI disclosure labels, the policy Sweeney criticizes. On this case, statements supporting the labels are marked as defending them and statements rejecting them as condemning them. Squires-Hand argues that game buyers deserve the same choice Sweeney accepts for asset buyers, which supports the labels.
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More from this case
Read the full caseWalker questions the evidence for Sweeney's economic-harm claim
“The word “potentially” is doing an awful lot of work in that statement.”Read statement
Warren says AI labels disclose relevant product information
“It's just about making studios admit what's in their games, so consumers can take that into consideration.”Read statement
Prescott defends disclosure as sensible risk management
“the AI disclosure starts to look a whole lot more sensible.”Read statement
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- Squires-Hand says game buyers deserve the AI information Steam's labels provide
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The Dispute Index. "Squires-Hand says game buyers deserve the AI information Steam's labels provide". First published: 2026-10-28. Last updated: 2026-10-28. https://disputeindex.com/events/6984-squires-hand-argues-that-if-asset-buyers-deserve