Hull calls Sweeney's Novig ad a great idea
Charley HullProfessional golfer, interviewed by Fox News
Hull endorses the ad and rejects the claim that it turns back women's sports.
“So I think it's a great idea. I don't understand how it's turning back women's sports because it's not.”
Interview
Interview
Where this statement fits
Sydney Sweeney’s Novig "Just Sports" ad draws backlash over sexualizing women’s sport
Novig, a U.S. sports prediction market in which Sydney Sweeney is a strategic partner and equity holder, released a "Just Sports" ad campaign on September 9, 2026, in which Sweeney appears nude or minimally clothed while covering herself with sports equipment. The ad drew public criticism from a number of female athletes, who said it sexualizes women’s sport; Novig’s CEO and at least one columnist publicly disputed that characterization.
Source and context
Interview
About this source
Fox publishes its interview with Hull, who dismisses the controversy over the Novig campaign. The recording date is not specified.
Archived copy (opens in a new tab)Interview
About this source
OutKick's original interviewer reports Hull's own words about the advertisement.
Archived copy (opens in a new tab)Before the quotation
Hull discusses the ad during an OutKick interview promoting the on!vitational golf event.
After the quotation
She also says she does not think there is anything wrong with the ad.
How this statement is classified
The label describes this statement's response within the context above.
Why this label?
Hull's explicit praise of the advertisement as a great idea establishes approval, alongside her rejection of criticism about women's sports.
- Recorded on
- Published here
More from this case
Read the full caseJones and co-authors criticize sexualization and gambling appeals in Novig's ad
“The ad captures two troubling trends: how routinely women’s bodies are sexualized in digital media and how gambling companies use sexual appeal, and the implied promise of romantic or sexual reward, to target young men.”Read statement
Fortinsky renews his defense of Novig's Sweeney ad
“Ultimately, I think we have nothing to apologize for and are very proud of the work that we did,”Read statement
Calkins defends the ad as sex-appeal marketing
“It was an ad that used sex appeal to catch the eye of a mostly-male market — not a "kick in the face" to female athletes, as four-time Olympic swimming gold medalist Ariarne Titmus suggested.”Read statement
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- Hull calls Sweeney's Novig ad a great idea
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The Dispute Index. "Hull calls Sweeney's Novig ad a great idea". First published: 2026-10-25. Last updated: 2026-10-25. https://disputeindex.com/events/6701-hull-endorses-the-ad-and-rejects-the-claim