Matt Workman
Role at the time: Cinematographer and developer of Cine Tracer, posting on X
Statement summary
Cinematographer and Unreal Engine developer Matt Workman wrote that Steam and all digital marketplaces need to drop the Made with AI label because it no longer matters.
“Steam and all digital marketplaces need to drop the “Made with AI” label. It doesn’t matter any more.”
Post by cinematographer and Cine Tracer developer Matt Workman on November 13, 2025 about AI labels on Steam and other digital storefronts.
Why we used this label
The reference point is Valve's requirement that developers disclose AI-generated content in games sold on Steam, with much of each disclosure shown to players on the store page. Workman calls for Steam and other marketplaces to drop the label and says it no longer matters, a rejection of the requirement, so we labeled it Condemned. The closest competing label is Minimized, because he says the label does not matter; it loses because he calls for removing it.