Laura Norton-Cruz
Role at the time: Social worker and public health writer, in a signed column
Condemned
Statement summary
Norton-Cruz says sexist marketing like this ad harms women and girls and does men no favors.
“So while sexist marketing like this is harmful to women and girls, it isn’t doing men any favors either.”
Open source (opens in a new tab)That Sydney Sweeney Novig Ad: What Harms Women Is Bad for Men, TooArgument concerning harms to women and men
Norton-Cruz argues that the campaign sexualizes women and promotes harmful expectations among men.
Archived copy (opens in a new tab)Why we used this label
The matter under scrutiny is Novig's sexualized use of sports imagery. Norton-Cruz explicitly criticizes it as harmful.