Jen Psaki
Role at the time: MS NOW television host and political commentator
Condemned
Statement summary
Jen Psaki said the message of Novig’s Sydney Sweeney ad was the problem and said it reinforced what she described as misogynistic sexualization of women’s sports.
“But the problem is the message an ad like this sends about women in sports.”
Watch the original video (opens in a new tab)Jen Psaki comments on Novig’s Sydney Sweeney sports adMS NOW video, 13:58–14:41. The video was uploaded September 17, 2026, to MS NOW’s official YouTube channel.
In this MS NOW video, Jen Psaki says she does not object to Sydney Sweeney’s choice to use her body, then argues that the Novig ad’s message reinforces what she describes as misogynistic sexualization of women’s sports.
Archived copy (opens in a new tab)Why we used this label
Case 39 concerns the criticism that the ad sexualizes women’s sport. Psaki explicitly calls the ad’s message a problem and says it reinforces misogynistic sexualization of women’s sports. That is a substantive criticism of the ad rather than a challenge to its characterization.