Felicity Palmateer
Role at the time: Professional big-wave surfer; WSL commentator
Condemned
Statement summary
Australian big-wave surfer Felicity Palmateer called the Novig ad "very damaging" for young women in sport, posting on Instagram that it was "hypersexualized content designed to sell a gambling app," not what sport looks like.
“Don't know what Sydney thinks sport looks like, but THIS is what sport looks like... not hypersexualized content designed to sell a gambling app.”
Open the original interview (opens in a new tab)Felicity Palmateer condemns the Sydney Sweeney/Novig ad
CNN report and Felicity Palmateer's own Instagram post condemning the Novig ad.
Why we used this label
Palmateer directly condemns the ad as hypersexualized content misrepresenting what sport looks like, calling it damaging for young women in sport.