Consumers' complaint, signed by Coelho, alleges misleading McRib marketing
Thiago M. CoelhoConsumers' attorney signing the complaint
The consumers' complaint, signed by Coelho, alleges misleading McRib marketing.
“Action: Filed a consumer class-action complaint alleging deceptive naming and marketing of the McRib.”
Original text
Where this statement fits
Consumers allege McRib marketing misleads buyers; McDonald's calls the lawsuit meritless
Four consumers sued McDonald's in December 2025, alleging that the McRib's name and molded patty led buyers to expect pork rib meat. McDonald's disputes the deception theory and denies that the sandwich contains hearts, tripe or stomach. Reuters reported on October 30, 2026, that U.S. District Judge April Perry rejected McDonald's request to dismiss the proposed class action while dismissing some claims. A ruling on a motion to dismiss decides whether allegations can go forward, not whether customers were deceived.
Source and context
Original text
About this source
The complaint alleges deceptive marketing. The caption and body spell Wilson's first name differently; the allegations are disputed by McDonald's.
Archived copy (opens in a new tab)Before the quotation
The complaint identifies four named consumers and seeks class treatment.
After the quotation
It asks for damages and an order barring the challenged naming and marketing.
How this statement is classified
The label describes this statement's response within the context above.
Why this label?
Relative to McRib marketing, counsel's signed pleading expressly challenges it as deceptive.
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More from this case
Read the full caseMcDonald's denies using hearts, tripe or stomach and calls the McRib lawsuit meritless
McDonald's Corporation
“This lawsuit distorts the facts and the claims are meritless”Read statement
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- Consumers' complaint, signed by Coelho, alleges misleading McRib marketing
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The Dispute Index. "Consumers' complaint, signed by Coelho, alleges misleading McRib marketing". First published: 2026-11-01. Last updated: 2026-11-01. https://disputeindex.com/events/7457-the-consumers-complaint-signed-by-coelho-alleges-misleading