Scalzi criticizes AI-generated book publicity

John ScalziNovelist and technology commentator

Condemned

Scalzi criticizes AI-generated book publicity, saying he would be annoyed if his own publicity used it. He argues that generated promotional emails are easy to recognize and dismiss. These are his judgments, not measured effects on sales.

“Publishers are not doing their new books any favors in using it.”

Original post

Read the original post (opens in a new tab)John Scalzi criticizes AI-generated book publicityOriginal Bluesky post, October 10

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A laptop resting on a stack of books on a wooden table.
Credit: Nenad Stojkovic (Shixart1985) / CC BY 2.0

Where this statement fits

Should book publishers use AI tools in their internal workflows?

WIRED's October 9, 2026 report documents disagreement over publishers' internal AI use. Simon & Schuster's Wibke Grutjen defends optional, approved tools. Literary agent Emma Dries prefers a ban, or clearer disclosure. Publicist Kathleen Schmidt accepts administrative assistance but rejects AI-written publicity pitches.

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Source and context

Original post

John Scalzi criticizes AI-generated book publicity (opens in a new tab)Original Bluesky post, October 10

About this source

Scalzi gives his view of AI-generated publicity, not measured sales effects.

Archived copy (opens in a new tab)

Before the quotation

His post quotes Adam Morgan's report on publishers' internal AI experiments.

After the quotation

He grounds his view in receiving many AI-generated emails.

How this statement is classified

Condemned

The label describes this statement's response within the context above.

Why this label?

Scalzi directly condemns publishers' use of AI-generated publicity.

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The Dispute Index
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Scalzi criticizes AI-generated book publicity
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https://disputeindex.com/events/7341-scalzi-criticizes-ai-generated-book-publicity-saying-he

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The Dispute Index. "Scalzi criticizes AI-generated book publicity". First published: 2026-10-30. Last updated: 2026-10-30. https://disputeindex.com/events/7341-scalzi-criticizes-ai-generated-book-publicity-saying-he