Joris de Man
Role at the time: Video game composer, replying on X
Statement summary
Replying to Sweeney, composer Joris de Man compared AI labels to the not-real-gameplay disclaimers added to game and TV trailers after audiences felt misled, and said gamers have a right to know about AI.
“I kindly remind you of game/tv trailers needing to put 'not real gameplay' as a disclaimer because gamers were getting tired of being misled with flashy CGI pieces. I should know, I worked on the trailer that started it all. AI should be the same - gamers have a right to know.”
Reply by composer Joris de Man on November 26, 2025 to Tim Sweeney's post saying an AI tag makes no sense for game stores.
Archived copy (opens in a new tab)Why we used this label
The reference point is Valve's requirement that developers disclose AI-generated content in games sold on Steam, with much of each disclosure shown to players on the store page. De Man argues that AI use should be disclosed as trailer footage is and that "gamers have a right to know", a defense of disclosure labels, so we labeled it Defended or excused. The closest competing label is Mixed or conditional; it loses because he states no reservation about labeling.